Marketing News – Product Rich Snippets, Spark Toro Crowdsourcing QA, Gift Keywords, And Emoji Bugs in GSC – December 31st, 2021
Google has made a change to the rich result reports for product structured data on December 28, 2021. This means that it is viewable in Google Search Console and may lead to different numbers of entities than before this update was implemented- which could affect your rankings!
A nice tip from Dan Shure about finding gift keywords which saw a lot of visibility in 2020 and 2021. Adding adjectives like “funny” or “unique” came up with a lot of new mid & long tail keywords opportunities.
If you were getting a Search Console Emoji Alert, it was a Google bug, so you can ignore it as confirmed by John Mueller on reddit.
SparkToro has a new homepage – Rand asked if anyone has 2 minutes to look at it and let him know any mistakes / issues. If you don’t have enough budget for a QA department, this is a great example of how you can get a lot of people looking at something and giving solid feedback.
